Революция платформ. Как сетевые рынки меняют экономику – и как заставить их работать на вас. Джеффри Паркер
Чтение книги онлайн.

Читать онлайн книгу Революция платформ. Как сетевые рынки меняют экономику – и как заставить их работать на вас - Джеффри Паркер страница 15

СКАЧАТЬ курсов там ни пройди. Прим. науч. ред.

      6

      Gurley B. A Rake Too Far: Optimal Platform Pricing Strategy // Above the Crowd. 2013. April 18 // http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/.

      7

      Steenburgh T., Avery J., Dahod N. HubSpot: Inbound Marketing and Web 2.0 // Harvard Business School Case 509–049, 2009.

      8

      Goodwin T. The Battle Is for the Customer Interface // TechCrunch. 2015. March 3 // http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/.

      9

      Damodaran A. Uber Isn’t Worth $17 Billion // FiveThirtyEightEconomics. 2014. June 18 // http://fivethirtyeight.com/features/uber-isnt-worth-17-billion/.

      10

      Gurley B. How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size // Above the Crowd. 2014. July 11 // http://abovethecrowd.com/2014/07/11/how-to-miss-by-a-mile-an-alternative-look-at-ubers-potential-market-size/.

      11

      Arthur W. B. Increasing Returns and the Two Worlds of Business // Harvard Business Review. 1996. Vol. 74. No. 4. Pp. 100–109; Katz M. L., Shapiro C. Network Externalities, Competition, and Compatibility // American Economic Review. 1985. Vol. 75. No. 3. Pp. 424–440.

      12

      Shapiro C., Varian H. R. Information Rules. Cambridge, MA: Harvard Business School Press, 1999.

      13

      Eisenmann T., Parker G., Van Alstyne M. Strategies for Two-Sided Markets // Harvard Business Review. 2006. Vol. 84. No. 10. Pp. 92–101.

      14

      Опубликована на русском языке: Андерсон К. Бесплатное. Будущее радикальных цен. М.: BestBusinessBooks, 2015.

      15

      Needleman S., Loten A. When Freemium Fails // Wall Street Journal. 2012. August 22.

      16

      Hansell S. No More Giveaway Computers. Free-PC To Be Bought by eMachines // New York Times. 1999. November 30 // http://www.nytimes.com/1999/11/30/business/no-more-giveaway-computers-free-pc-to-be-bought-by-emachines.html.

      17

      Bennett D. 8 Dot-Coms That Spent Millions on Super Bowl Ads and No Longer Exist // Business Insider. 2011. February 2 // http://www.businessinsider.com/8-dot-com-super-bowl-advertisers-that-no-longer-exist-2011-2.

      18

      The Greatest Defunct Web Sites and Dotcom Disasters // Crave, cnet.co.uk. 2008. June 5 // http://web.archive.org/web/20080607211840/http://crave.cnet.co.uk/0,39029477,49296926-6,00.htm.

      19

      Parker G., Van Alstyne M. Information Complements, Substitutes and Strategic Product Design // Proceedings of the Twenty-First International Conference on Information Systems. Association for Information Systems, 2000. Pp. 13–15; Parker G., Van Alstyne M. Internetwork Externalities and Free Information Goods // Proceedings of the Second ACM Conference on Electronic Commerce. Association for Computing Machinery, 2000. Pp. 107–116; Parker G., Van Alstyne M. Two-Sided Network Effects: A Theory of Information Product Design // Management Science. 2005. Vol. 51. No. 10. Pp. 1494–1504.

      20

      Rysman M. The Economics of Two-Sided Markets // Journal of Economic Perspectives. 2009. Vol. 23. No. 3. Pp. 125–143.

      21

      David P. Clio and the Economics of QWERTY // American Economic Review. 1985. Vol. 75. Pp. 332–337.

      22

      UN Data: https://data.un.org.

      23

      Rudder C. Your Looks and Your Inbox // OkCupid // http://blog.okcupid.com/index.php/your-looks-and-online-dating/.

/9j/4QAYRXhpZgAASUkqAAgAAAAAAAAAAAAAAP/sABFEdWNreQABAAQAAABQAAD/4QMvaHR0 cDovL25zLmFkb2JlLmNvbS94YXAvMS4wLwA8P3hwYWNrZXQgYmVnaW49Iu+7vyIgaWQ9Ilc1 TTBNcENlaGlIenJlU3pOVGN6a2M5ZCI/PiA8eDp4bXBtZXRhIHhtbG5zOng9ImFkb2JlOm5z Om1ldGEvIiB4OnhtcHRrPSJBZG9iZSBYTVAgQ29yZSA1LjYtYzEzOCA3OS4xNTk4MjQsIDIw MTYvMDkvMTQtMDE6MDk6MDEgICAgICAgICI+IDxyZGY6UkRGIHhtbG5zOnJkZj0iaHR0cDov L3d3dy53My5vcmcvMTk5OS8wMi8yMi1yZGYtc3ludGF4LW5zIyI+IDxyZGY6RGVzY3JpcHRp b24gcmRmOmFib3V0PSIiIHhtbG5zOnhtcD0iaHR0cDovL25zLmFkb2JlLmNvbS94YXAvMS4w LyIgeG1sbnM6eG1wTU09Imh0dHA6Ly9ucy5hZG9iZS5jb20veGFwLzEuMC9tbS8iIHhtbG5z OnN0UmVmPSJodHRwOi8vbnMuYWRvYmUuY29tL3hhcC8xLjAvc1R5cGUvUmVzb3VyY2VSZWYj IiB4bXA6Q3JlYXRvclRvb2w9IkFkb2JlIFBob3Rvc2hvcCBDQyAyMDE3IChXaW5kb3dzKSIg eG1wTU06SW5zdGFuY2VJRD0ieG1wLmlpZDpENDdFMzZDMTYzRDYxMUU3QThDQkQ3RDM5NDJG QjMyRCIgeG1wTU06RG9jdW1lbnRJRD0ieG1wLmRpZDpENDdFMzZDMjYzRDYxMUU3QThDQkQ3 RDM5NDJGQjMyRCI+IDx4bXBNTTpEZXJpdmVkRnJvbSBzdFJlZjppbnN0YW5jZUlEPSJ4bXAu aWlkOkQ0N0UzNkJGNjNENjExRTdBOENCRDdEMzk0MkZCMzJEIiBzdFJlZjpkb2N1bWVudElE PSJ4bXAuZGlkOkQ0N0UzNkMwNjNENjExRTdBOENCRDdEMzk0MkZCMzJEIi8+IDwvcmRmOkRl c2NyaXB0aW9uPiA8L3JkZjpSREY+IDwveDp4bXBtZXRhPiA8P3hwYWNrZXQgZW5kPSJyIj8+ /+4ADkFkb2JlAGTAAAAAAf/bAIQAAgICAgICAgICAgMCAgIDBAMCAgMEBQQEBAQEBQYFBQUF BQUGBgcHCAcHBgkJCgoJCQwMDAwMDAwMDAwMDAwMDAEDAwMFBAUJBgYJDQsJCw0PDg4ODg8P DAwMDAwPDwwMDAwMDA8MDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwM/8AAEQgBAAKaAwER AAIRAQMRAf/EAK4AAQACAwEBAQEAAAAAAAAAAAAHCAUGCQQDAgEBAQEBAQEAAAAAAAAAAAAA AAABAgMEEAABBAICAQMDAQUFBAUHDAMC СКАЧАТЬ