Индустрия счастья. Как Big Data и новые технологии помогают добавить эмоцию в товары и услуги. Уильям Дэвис
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СКАЧАТЬ style="font-size:15px;">      Brian Knutson, Scott Rick, G. Elliott Wimmer, Drazen Prelec и George Loewenstein, ‘Neural Predictors of Purchases', Neuron 53: 1, 2007 г.

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      Coren Apicella с соавторами, ‘Testosterone and Financial Risk Preferences', Evolution and Human Behavior 29: 6, 2008 г.

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      Этот аргумент высказал Дэвид Натт, главный научный советник при британском правительстве. См. ‘Did Cocaine Use by Bankers Cause the Global Financial Crisis', theguardian.com, 15 апреля 2013 г.

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      Michelle Smith, ‘Joe Huber: Blame Your Lousy Portfolio on Your Brain', moneynews.com, 17 июня 2014 г.

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      Alec Smith, Terry Lohrenz, Justin King, P. Read Montague и Colin Camerer, ‘Irrational Exuberance и Neural Crash Warning Signals During Endogenous Experimental Market Bubbles', Proceedings of the National Academy of the Sciences 111: 29, 2014 г.

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      Ruth Benschop, ‘What Is a Tachistoscope? Historical Explorations of an Instrument', Science in Context 11: 1, 1998 г.

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      Jonathan Haidt, The Righteous Mind: Why Good People Are Divided by Politics and Religion, New York: Pantheon Books, 2012 г.

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      Автор книги – Вэнс Паккард. Также переводилась на русский как «Скрытые увещеватели».

      83

      См. Maren Martell, ‘The Race to Find the Brain's «Buy-Me Button»', welt.de, 20 января 2011 г., перевод worldcrunch.com, 2 июля 2011.

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