Туристы и турфирмы – №2. Владимир Токарев
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Название: Туристы и турфирмы – №2

Автор: Владимир Токарев

Издательство: Издательские решения

Жанр: Руководства

Серия:

isbn: 9785448511721

isbn:

СКАЧАТЬ name="notes">

      Примечания

      1

      Перечень книг автора представлен выше, перечень статей – в первом номере журнала.

      2

      Для удобства название разделов в кратком содержании несколько отличается от названий в тексте.

      3

      Или, вернее, – «не ходил на корабле»

      4

      В туристической отрасли особое значение имеет также позиционирование места – позиционирование страны, региона в сознании ее покупателей. Например, сегодня Россия, по мнению большинства иностранцев, страна все еще достаточно опасная для туристов.

      5

      Котлер Ф. Основы маркетинга. – М.: Прогресс, 1992.

      6

      Котлер Ф., Келлер К. Маркетинг менеджмент. Экспресс-курс. – СПб.: Питер, 2007.

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