Empowerment Takes More Than a Minute. Ken Blanchard

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      Good luck on your journey.

      Introduction to the Second Edition

      One of the joys of writing a business best-seller is the feedback and validation you receive for the messages in the book. Unfortunately, one of the problems with writing about empowerment is that too many organizations have dismissed it as a fad that cannot be of much help in today’s high-technology business world.

      We disagree and believe that, if anything, empowerment is even more necessary today than it was in the past. While information technology and the internet have opened global doors and allowed for rapid response to the market, they have also raised the bar for success and effectiveness. As numerous business failures have proven, slick ideas and revenue generation do not guarantee company success. Unless the innovative ideas are significant and costs can simultaneously be controlled, a company’s existence will be short-lived.

      Doing business today means succeeding in a world that is increasingly complex and more dynamic. The global economy offers access to many new markets, but it also demands an understanding of cultural differences and a constant vigilance for competition that can come from anywhere in the world. The technological environment of business makes it increasingly easy to change products, services, pricing, and advertising strategies but at the same time affords the opportunity for compounding errors at a dizzying pace. Couple these factors with the diversity of the workforce and the marketplace, the call for environmental responsibility, the stress on ethical behaviors, and the rapid changes in politics and economics throughout the world, and you have a business environment that demands better utilization of the human magnificence that lies in wait in every organization.