Аудит продаж. Практическая инструкция для девелопера. Сергей Разуваев
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      Сноски

      1

      POS-материалы (с англ. POS – point of sales – место продажи) – это материалы, способствующие продвижению бренда или товара в местах продаж (световые панели, ценники, промостойки, упаковка, наклейки, декоративные магниты, подставки под кружки, постеры, папки, бирки, календарики, закладки и иные сувенирные изделия, распространяемые в местах продаж). Здесь и далее прим. ред.

      2

      Конверсия (от лат. conversio – обращение, превращение) – термин, используемый в маркетинге для определения отношения всех клиентов к числу тех, кто оформил заказ.

      3

      Mystery shopping – тайный покупатель (англ.).

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