Фамильные ценности, или Возврату не подлежит. Олег Рой
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СКАЧАТЬ Котлер (р. 1931) – американский экономист и философ, первым в мире собравший воедино и систематизировавший все, что относится к маркетингу. Фактически создатель маркетинга как специальности.

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      Дэвид Огилви (1911–1999) – сформулировал и разработал на практике основные тенденции рекламной индустрии, внедрил в рекламу научный подход (некоторое время был директором Института исследований аудитории, работал вместе с Гэллапом), создал множество обучающих программ для молодых специалистов. Автор знаменитых «огилвизмов» («Вы не можете принудить людей покупать ваш товар, вы можете лишь заинтересовать их в покупке»). Считается «отцом рекламы». Командор Ордена Британской империи.

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+AWsR9PnhuSJvuEpGHUsQsl7BLve1+T9e2IkSSvcFWnmEbZFjIbdf94ADk3+v8sLJ7hp8CKqjjIZIp32gWRVHK372B/Tn3wJW+CV3DBHT0sDna8cttoCryWt6fQYlUgK7sdKCnSVmmdXhjsLiwBB9bnDLcV3wIK2SFKl2yzbVerXN9xt2B+mFlFhUuw2yZ5EWWnqqCqgJAIaPkHn97CtodPYdqeryvMIRLTVdPJGP+IG5HFrD6c4eL9BG0w2SlmLiQ7/ACj2KiwP0J4xO4elPgTyIw8wqipGWUMSbi3A4wG72CoCOpZY13NTMUPG1luLX/ge1sLKRHfYFKFRGUCT4wGIS5IHBHb8sPL3AlQHzC7sQZQpAK2HJHrb2JvfCpthUfUTRxNJvaUu3xcnbcJzxyPpgJ9yNGSyzPFF5RjSwb4zwfT9bgfriL2B1WjEsUTbZqjuqbjcGx54P1FsSfJGlyBAkkMKRyo3G4ntuUi9h+fOJXYa9jEtMJCFZjFZLBxzyD3wXHfcVulQlqITTrsZ5fupX/c+gvb1/PElsTo2DglQ0cc8zLApBYEfvi3A+eFTbBwhayK1OkpLvOI7qDx5Ztb9cNbGpMbqWnmMI88LGzJ357fL3HOApOtwJbh26YMkLkksu7aO9vW598K7A4hkTpvZfMaoAvzJ+59P1w0VYU0hFVFC33dV3KAGWw/CPlhX6DKrE5SSY2VBGy/Aoc3IJ5J47ccYhXe4rp1suyONe5VQCDb+PPrzhoxDLYCscUTs0csjy8Em99lv3fmeTxgbXZNkYkZ3ktNHLI+6xLDlePXB29BXJ9xvUrLI85iYRB9tx6gfzvfC7EQokEIRlFOSCBYHgX7/AMMSQavcOjkjTez04si3AB7fP+PbAsMpIIlqVU1CGBJWsDze3HqPnzgyqwX2E8CyP8UELwIqWF+zOebgYljKP5mn9Q+qujOi1HpuLUjal1Hq3P6xsuyDIsjoHr8zzypVDI609OpHwogLvK7JHGti7rxeUPFDDofW2pta1meVWoujfU7pTBSyRRQjUaUG/My4Yl4fudTUBQmza3mFTdlsCMRiSj6M3CXP5JagCChqBFExHANiSP58YFiUwQzeiZgJUajrWIAHKsyni5Hy9MS0S+zNjoV8yGF/OkqEAJubCw5At/PEY8UgjMMuZ8vqGNQ3nSrZOOASODb2xGtiKPqNtPSUtPCIqli/4UCbr7u1wBiLgEZDhM2XWiXYYgbxtZb2ANrH5XPGIP1CP7w8jqqUjRxG4De/e5/x/PEJ1CYp+0nV2V4/xIFH4r+vHt2/XEFewsMJjjKxRgSMCVBsbt6scQXp9RNVqrq/7SWQDaAFYfCPp7k2HfEYyS4PoaWigjRn89/LjbubfXn1PJxKGoIqayJnSGkhkkk8zk77cgEfywGRVQFDGqIvlutgBby72wwvUjfKPTqZhHWbDMHdbRKgsoPJst7WF/pe2LulAW5qFLnWpVq5Dm8U2XvACEhqmFu9lBsPiYm/b049L4nxE1YKJBaslzATLXQpbygSgHwLu5tf1NvX5YNhBwlYR5YpxZJf97JJa45sR/AYKBzwHtM9UfNWOnACgKLkbZLngE9+MDuSzZKWspI4WSpsJDYEmyhie1vYc4K4FG4lCBUQSq390tygA+f8L4lOgsGFVmjZg8qkkD4fnx/r1w1hCqgyw747bITxdhxa3pbscLRKsKjSaCMl/wARbbtU3INv5WxCdO+wYfM2r+D3FjcbrDv6j6YlvsAMJMbU8cbHYWsUvx9frbBQaKV/aOgf+wb4wZY0CxN09zcXI5v5XAv3POI0PhfzIob9njreq6da46QaN8Q+W5e2tdZ9M8ibo5qohloKnT8NDC1Rp+CJiVp8wjlU1E1iWqwUa9o40UWW5YX907Ia51PkWj9G6v1TqPPo9I6ey3LKmurs6lYKmW06RM71BBU32AF7EEHaODexjKYws5c9M9e12U+Ljwqw9PMz8TI6VdRdH6jnzSbqFms88GqWpKenqaXMaahqJ5JqSb9oSSI6dHjlAEVhwGn6lz+6ywX2juqNT6S8Leosx0hqTVGjs5fV2lKIZhlNfJRVUdPNnVLDKsc0RDJuSR0NjezYl9hcKuW5qNNpqp6UfaCdHenul9f9Y840Rm/THVWaZhluoNX5jm8D1dPXUMcMwSrlk2siyyAFfRjgOiXcRf4+sw6gUGS+FzIOn/UnVXTDM9RdY9P6drMzy2p8mU0c0dUJUY/hYMFBCsCu8I1jtGJQ0Et2MulhmvQ7x36U6F6P1d1C1H0k1h0zzTVNdlWe5/VZx/UmaZfWxQrV01RVPJNGtQk5WSPdsZ1Vgqm4wGtheY2x78bHVmbo11B8EWo8119mmhdCVGv8wXVLQ1EscNZl8eSVcqwzxpzOvmJGUisS0mwKCxFzW3Icau9jXvCr1T62678WXiuy3qycx0zktNprRuY6f0izn/42KKrFbIsU4/Ca51WN6hxwHIjBKxAkO7SBkiulUTt4tNGV+caSl1Xlekuv3UPPqTK8yo8tyDQurGyS9XLFvirJD95phJLG0SpGxZyvmtaN78MDEz7wRdQM96l+Ebw/6y1H1CpeqWq6nIIIc5zyOB4Gq8xiLxVIljdEdZkkRopLqt3Rmt8WITJHdlSdEeLfNej2tfHjnnVnTvWDWXSDTnWE0Euo6SWmrqLRuWvR0K+WaV6halaZHm8x/JidUEpbnnEcR3C0 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