Маркетинговые исследования. Владимир Алексунин
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СКАЧАТЬ описание целей и задач исследования.

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      Anne Johnston, Anne B. Write. Communication Styles and Female Candidates: A Study of the Political Advertising During the 1986 Senate Elections, Journalism Quarterly, 71, Summer 1994, p. 321–329.

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      Самый распространенный метод, созданный нидерландским исследователем П. Ван Вестерндорпом в 70-е гг. XX в. Данный метод заключается во включении в исследование двух элементов восприятия цены потребителем: “высокая цена” и “выгодная цена”, которые измеряются с помощью вопросов:

      При какой цене вы решили бы, что данный продукт слишком дорог, и отказались бы от его покупки?

      При какой цене вы начали бы сомневаться в качестве данного продукта и отказались бы от его покупки?

      Начиная с какой цены, по вашему мнению, продукт становится дорогим?

      Начиная с какой цены, по вашему мнению, цена на продукт становится выгодной?

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      Маттис М. Э. Готовые исследования: инструкция по применению // www.marketing-magazine.ru

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