Zucked: How Users Got Used and What We Can Do About It. Roger McNamee

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COPYRIGHT

      HarperCollinsPublishers

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      London SE1 9GF

       www.harpercollins.co.uk

      First published in the US by Penguin Press, an imprint of Penguin Random House LLC 2019

      This UK edition published by HarperCollinsPublishers 2019

      FIRST EDITION

      © Roger McNamee 2019

      Cover layout design © HarperCollinsPublishers 2019

      Cover photograph © Mack15/Getty Images (thumb icon), Shutterstock.com (globe)

      A catalogue record of this book is available from the British Library

      Roger McNamee asserts the moral right to be identified as the author of this work

      “The Current Moment in History,” remarks by George Soros delivered at the World Economic Forum meeting, Davos, Switzerland, January 25, 2018. Reprinted by permission of George Soros.

      While the author has made every effort to provide accurate telephone numbers, internet addresses, and other contact information at the time of publication, neither the publisher nor the author assumes any responsibility for errors or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

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      Source ISBN: 9780008318994

      Ebook Edition © February 2019 ISBN: 9780008319021

      Version 2019-01-17

ADVANCE PRAISE FOR ZUCKED

      “Roger McNamee’s Zucked fully captures the disastrous consequences that occur when people running companies wielding enormous power don’t listen deeply to their stakeholders, fail to exercise their ethical responsibilities, and don’t make trust their number one value.”

      —Marc Benioff, chairman and co-CEO of Salesforce

      “McNamee puts his finger on serious problems in online environments, especially social networking platforms. I consider this book to be a must-read for anyone wanting to understand the societal impact of cyberspace.”

      —Vint Cerf, internet pioneer

      “Roger McNamee is an investor with the nose of an investigator. This unafraid and unapologetic critique is enhanced by McNamee’s personal association with Facebook’s leaders and his long career in the industry. Whether you believe technology is the problem or the solution, one has no choice but to listen. It’s only democracy at stake.”

      —Emily Chang, author of Brotopia

      “Roger McNamee is truly the most interesting man in the world—legendary investor, virtuoso guitarist, and damn lucid writer. He’s written a terrific book that is both soulful memoir and muckraking exposé of social media. Everyone who spends their day staring into screens needs to read his impassioned tale.”

      —Franklin Foer, author of World Without Mind

      “A frightening view behind the scenes of how absolute power and panoptic technologies can corrupt our politics and civic commons in this age of increasing-returns monopolies. Complementing Jaron Lanier’s recent warnings with a clear-eyed view of politics, antitrust, and the law, this is essential reading for activists and policymakers as we work to preserve privacy and decency and a civil society in the internet age.”

      —Bill Joy, cofounder of Sun Microsystems, creator of the Berkeley Unix operating system

      “Zucked is the mesmerizing and often hilarious story of how Facebook went from young darling to adolescent menace, not to mention a serious danger to democracy. With revelations on every page, you won’t know whether to laugh or weep.”

      —Tim Wu, author of The Attention Merchants and The Curse of Bigness

DEDICATION

       To Ann, who inspires me every day

EPIGRAPH

      Technology is neither good nor bad; nor is it neutral.

       —Melvin Kranzberg’s First Law of Technology

      We cannot solve our problems with the same thinking we used when we created them.

       —Albert Einstein

      Ultimately, what the tech industry really cares about is ushering in the future, but it conflates technological progress with societal progress.

       —Jenna Wortham

       CONTENTS

       Cover

       Title Page

Copyright

Praise

Dedication

Epigraph

       Prologue