Пиар да Винчи, или Как сделать новость из ничего. Мария Лапук
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Название: Пиар да Винчи, или Как сделать новость из ничего

Автор: Мария Лапук

Издательство: Альпина Диджитал

Жанр:

Серия:

isbn: 9785206003024

isbn:

СКАЧАТЬ (бренд работодателя, employer branding): цель коммуникации – построить привлекательный образ компании как работодателя и для текущих, и для будущих сотрудников. В коммуникации акцент делается на внутреннюю культуру, корпоративные плюсы и особенности развития внутри компании.

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