Краткое изложение книги «Маркетинг от А до Я». Автор оригинала Филип Котлер. Константин Афонин
Чтение книги онлайн.

Читать онлайн книгу Краткое изложение книги «Маркетинг от А до Я». Автор оригинала Филип Котлер - Константин Афонин страница 6

СКАЧАТЬ id="cover.jpg" content-type="image/jpeg">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 СКАЧАТЬ