Новейшая история России в 14 бутылках водки. Как в главном русском напитке замешаны бизнес, коррупция и криминал. Денис Пузырев

Чтение книги онлайн.

СКАЧАТЬ style="font-size:15px;">      Ренсковыми погребами в царской России называли то, что мы сегодня знаем как алкомаркеты, – магазины, продающие алкоголь навынос. Само слово «ренсковый», как считается, не что иное, как искаженная вариация слова «рейнский», ведь именно немецкие рислинги с берегов Рейна в то время были самым продаваемым в России импортным вином.

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      Например, такой маркетинговый прием приписывают пионеру отечественного коньячного производства Николаю Шустову. Тот якобы нанимал в Париже мужчин, как сказали бы сегодня, модельной внешности, которые устраивали шумные скандалы в парижских кафе, возмущаясь отсутствием в меню Шустовского коньяка из России.

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