Название: Selling the Price Increase
Автор: Jeb Blount
Издательство: John Wiley & Sons Limited
Жанр: Маркетинг, PR, реклама
isbn: 9781119899303
isbn:
Exercise 6.1 Relationship Inventory
Reflect on some of your relationships with customers that really stand out. Pick one that's particularly good, one that's been a struggle, and one that isn't very close at all. Identify the people you either look forward to working with or dread hearing from. What makes the relationship work the way it does?
Best Client Relationship
Account Name:
Key Relationships:
What makes this relationship work really well? Give an example of a time when you and the client worked together to solve a problem:
Difficult Client Relationship
Account Name:
Key Relationships:
What about this relationship do you struggle with most? Give an example of a time when you and the client worked together to solve a problem (or at least tried to):
Distant Client Relationship
Account Name:
Key Relationships:
What do you think could change if you were able to strengthen this client relationship?
What Can You Learn?
What do you do in your best client relationship that you can apply in your weaker relationships?
Note
1 1. Antonio Damasio, Descartes' Error: Emotion, Reason, and the Human Brain (New York: Putnam, 1994; rev. ed., Penguin, 2005).
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