THE SEVEN MINUTE STAR. Florian Mueck

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СКАЧАТЬ speakers. Even then, I knew that the first sentence was my only chance, my 30-second chance, to wake everyone up — to grab the leashes of all those Rottweilers — and generate the tension necessary to keep their attention. So instead, I started like this:

      “I’ve never sold a car in my life!” Here, instead of a fake smile, I paused for a full three seconds to let the audience think about what I’d just said. Then I continued: “And I don’t know whether any of you has ever sold a car in your lives, either. ” I knew no one had — that much was certain. “But [pause], after talking to all these actors in the marketplace [theatrically pointing at the first Powerpoint slide], after listening to the needs and preoccupations of retailers, manufacturers, importers, dealerships, repair shops, financiers and customers, I can tell you one thing for sure: Selling a car must be one of the biggest challenges in our lives!”

      Professor Nueno would never have acknowledged my existence before I made that presentation, but ever since then, every time we see each other, he greets me with a big smile.

      Be Creative

      The first sentence is holy; it is sacred; it cannot be cluttered up with meaningless verbiage like “Good evening” or “Hello everyone” or “My name is...” An opening sentence must be catchy, a grabber — powerful.

      Be creative. If you talk about water, drink a glass of water in one gulp first, then say: “Water is great, but [pause, and turn the empty glass upside-down] there ’s not much left!” If you’re going to talk about music, sing! If you’re speaking about the internet bubble of 2000, bring a balloon and let it explode, then say: “I was a broker in New York, when the bubble burst!”

      Whatever you do, make it catchy and unexpected: ask a rhetorical question, for example, or simply exclaim in a single word: “Divorce!” — and let the pause be long enough to get a little uncomfortable. You could entertain the audience with body movements and nothing else. The list of possible openers is nearly infinite; it’s only cut short by your imagination.

      By the way, to obtain the greatest impact for your first sentence, make sure there is absolute silence in the room before you even open your mouth. Take your time; it can be difficult, but you must be patient. When the very last person has cleared his throat and his neighbor has stopped moving around on his chair, then you can uncork your magical intro and grab those Rottweilers by the leash.

      Learn It By Heart

      Since the first sentence is so extremely important to create tension between you and your audience, I strongly recommend that you write it down and learn it by heart. You’ll get a welcome side-benefit as well: you won’t have to think anymore about what to say at the beginning.

      That’s Better, George

      So how could George have started his speech? Maybe with a quotation:

      “Enthusiasm is the yeast that makes your hopes shine to the stars. Enthusiasm is the sparkle in your eyes, the swing in your gait. The grip of your hand, the irresistible surge of will and energy to execute your ideas.— Henry Ford ’s words seem timeless. Despite our crisis-battered sector, we are more enthusiastic than ever about what lies ahead. Hybrids, electric cars, emission free cars — new challenges are reaching out to everyone in this room. Let ’s face them with enthusiasm. Henry would be proud of us!”

      When you start like this, you surprise the audience. Surprise means attention. Attention is what you want; attention is what you need.

      You have 30 seconds to grab those Rottweilers’ leashes — be creative and take your audience by surprise!

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