Side Hustles For Dummies. Alan R. Simon
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Название: Side Hustles For Dummies

Автор: Alan R. Simon

Издательство: John Wiley & Sons Limited

Жанр: Малый бизнес

Серия:

isbn: 9781119870159

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СКАЧАТЬ you join an MLM, you make money from selling products to other people. But you also make money by bringing other people into the company and typically by receiving a small portion of the sales made by each person in your network. Basically, the larger your network, the more money you can make from products that other people sell.

      FIGURE 2-2: A typical MLM hierarchical structure.

The pyramid-like structure of the typical sales force within a multilevel marketing company is why many people view MLMs as a “pyramid scheme.” The full story is somewhat murkier. If an MLM company has a viable product that its independent contractor sales associates — basically, a whole bunch of people doing side hustles — offers and sells to the public, then despite the pyramid-like structure the MLM likely isn’t a pyramid scheme in the classic financial fraud sense. But the key is that the company does need to have real products or services that you and others actually sell.

      You need to do your homework and determine

       How to figure out if a given MLM’s compensation model is good for you

       Whether you can make any money if you’re way, way down the sales ladder

       How sales territories are allocated

       If you’re required to purchase a monthly allocation of products, or if you can purchase products as you sell them

      From a side-hustle perspective, MLMs have some interesting advantages and possible disadvantages. On the plus side, you can find an MLM for almost anything that you want to sell for your side hustle: clothing, health and wellness products, cleaning supplies, cooking-related products, makeup, and even (ahem) “adult” products. If you can imagine something, you almost certainly can find an MLM to join!

One possible drawback, however, is that if you join an MLM, much — maybe even most or all — of your selling will be to family members and friends. Before you head down the MLM road for your side hustle, think about the possibility of constantly pushing new products on your friends and family, or dealing with them as dissatisfied customers, or telling your sister or a parent that the automatic payment on their credit card was rejected last month…. Yeah, might not be a whole lot of fun.

      When I first jumped into the side-hustle game, I stuck with something very close to my day job as an Air Force computer systems officer by starting a small computer consulting and software development firm. I also began teaching and again stayed with tech topics for the classes that I taught. Then, when I wrote my first book, I once again stayed close to home, synergy-wise, and authored a book called How to be a Successful Computer Consultant (McGraw-Hill).

      Your side-hustle adventures may also have a high degree of synergy with your day job.

      Jack, the Scottsdale software developer who is doing part-time community college teaching, aimed for synergy with his side hustle, as did Mark, the Boston accountant who is creating a series of small business accounting videos that he’ll try to monetize.

      But what about Mark’s coworker Miguel, who will also be creating and uploading videos that he hopes to monetize, but whose videos are about bartending and related topics? Accounting … bartending … nope, not even close!

      Your side hustle can be closely related to what you do for your day job, or it can be totally different. Miguel opted for the totally-different fork in the road, as did Cindy, the Seattle mechanical engineer (though in Cindy’s case, she’ll actually be doing bartending).

      

If you’re trying out a side hustle to experiment with or begin the journey to a career change (see Chapter 1), then “something different” is a pretty good strategy for your side-hustle efforts. Or you may be like Cindy and Miguel, who enjoy their respective day jobs (for now, at least) but just want to do “something different” and make a little bit of money at the same time.

      

You can follow the same strategy: Have some synergy between your full-time career and your side hustle at first, but eventually shift your side hustle to provide a break from your day job. Or you could head right for the “something different” road right from the very beginning.

      Earlier in this chapter, I introduce you to Lori, who began doing gig-economy side-hustle work at Instacart when her hours at her full-time job were cut back. One of the main reasons Lori headed for the gig-economy side of the side-hustle world was the predictability of what she would make in exchange for her efforts. She was fairly confident that she could do 20 hours a week, maybe even a little more; and she knew what Instacart paid and what she could expect from customers’ tips in addition to her contract pay.

      Likewise, Jack, the Scottsdale software developer, is absolutely certain how much money he’ll make from his community college teaching side hustle — the payment amount for each class is right there in his teaching contract.

      Some side hustles come with highly predictable incomes. In Jack’s case, he knows exactly what he’ll make; in Lori’s case, she’s highly confident of the range in which her income will fall each week, and she knows that if she decides to work extra hours one week and fewer hours another week, she’ll make more or less money, respectively.

      But what about Cindy, the part-time weekend bartender? Cindy’s side-hustle income is less predictable than Lori’s or Jack’s. She won’t necessarily have a bartending gig every weekend, so in any given month, she could make more or less than she makes in another month, depending on how busy she is (or isn’t).

      Some side hustles come with highly predictable incomes, or at least a high confidence for the range of money you can make, while other side hustles could wind up bringing you anywhere from no money at all to literally millions of dollars! So, how do you align your side-hustle selection with your financial needs?

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