Launching & Building a Brand For Dummies. Amy Will

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Launching & Building a Brand For Dummies®

      Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

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      Library of Congress Control Number: 2021950437

      ISBN: 978-1-119-74803-8 (pbk); ISBN 978-1-119-74804-5 (ebk); ISBN 978-1-119-74805-2 (ebk)

      Launching & Building a Brand For Dummies®

      To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Launching & Building a Brand For Dummies Cheat Sheet” in the Search box.

      Table of Contents

      1  Cover

      2  Title Page

      3  Copyright

      4  Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here

      5  Part 1: Getting Started with Branding Chapter 1: Wrapping Your Brain around Branding Understanding What a Brand Is and Does Recognizing Different Brand Types Grasping Brand Architecture Basics Knowing When to Brand Stepping Through the Branding Process Chapter 2: Creating and Financing Your Brand Deciding What You’re Going to Brand Identifying or Creating a Niche Market Formalizing Your Brand As a Business … If You Haven’t Already Financing Your Business/Brand Chapter 3: Positioning and Defining Your Brand Positioning Your Brand Defining Your Brand Identity Naming Your Brand Chapter 4: Clarifying Your Branding Goals Identifying Your Branding Goals/Objectives Creating Your One-Year Branding Plan Monitoring and Evaluating the Success of Your Branding Efforts Chapter 5: Defining and Refining СКАЧАТЬ