Strategic management. (Бакалавриат, Магистратура, Специалитет). Методическое пособие.. Елена Александровна Сулимова

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Название: Strategic management. (Бакалавриат, Магистратура, Специалитет). Методическое пособие.

Автор: Елена Александровна Сулимова

Издательство: КноРус

Жанр: Управление, подбор персонала

Серия:

isbn: 9785436552514

isbn: 2020

Аннотация:

The tutorial is devoted to the disclosure of the problems of planning and implementing strategies, bringing the resource potential (internal capabilities) of the firm in line with the chosen strategic position, designing special strategic management systems necessary for the successful actions of different organizations in a dynamic and unstable external environment, managing the process of implementing strategic innovations in the activities of firms and organizations. The manual is intended for students of master"s programs «Management», and can also be useful for practicing managers who want to get acquainted with a new direction of management and improve their skills.