End Of Competition, The: The Impact Of The Network Economy. C N A Molenaar

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Название: End Of Competition, The: The Impact Of The Network Economy

Автор: C N A Molenaar

Издательство: Ingram

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9789811212338

isbn: 0

Аннотация:

The frictions that we experience when doing business, and in fact also in society, result from the impact of technology. There is a transition period from 'doing digital' to 'being digital'. This affects every aspect of our lives, both private and professional. Merely observing the changes, reading about conflicts of the old model in relation to the new model, is confusing. The current developments and frictions require more in-depth examination. Insights into these developments will be necessary in order to achieve success. Many more partnerships will develop; organisations will come together and combine forces and borders will disappear. This will lead to the changes from order entry to new digital business ecosystems, or rather from 'doing digital to 'being digital'. In the book, The End of Competition: The Impact of the Network Economy , the author explores the indicators of change, the motives for change, and the changes that are yet to come. Concrete plans provide clarity regarding the steps that can be taken, and they indicate who is already going down that road. This book will cover the similarities and differences in the approach and developments in both the Western and Asian worlds. We are at the beginning of a new age: the age of 'being digital', and closing our eyes to this is to deny ourselves a future. Contents: ForewordIntroductionDevelopments of the Network Economy: Opportunities and ThreatsThe New Market CircumstancesFrom Supply Chain to NetworkNetworks Become the CompetitionTechnology as Basis for New Competitive RelationshipsIt's About Customers Not Products: A Change of VisionNew Marketing and Competition Principles Through the Adoption of TechnologyTowards to the Future: Going In or DisappearOpportunities for Asia Based on Characteristics and Culture Appendices: Bidfood: Development and Practice of a Platform strategy RolloutDating Sites: An Example of a Multisided PlatformDifferences Between Various Forms of Collaboration Readership: Practitioners and researchers in the field of marketing, graduates and researchers in marketing.Network Economy;Supply Chain;Technology;Customers;Marketing;Asia;Platform Strategy;Multisided Platform;Collaboration00