How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It. Группа авторов

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Название: How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

Автор: Группа авторов

Издательство: John Wiley & Sons Limited

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9780470856437

isbn: 0

Аннотация:

This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase «total design» engages consumers on all levels.