Entrepreneurial Strategies. Arnold Cooper

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Название: Entrepreneurial Strategies

Автор: Arnold Cooper

Издательство: John Wiley & Sons Limited

Жанр: О бизнесе популярно

Серия:

isbn: 9781405178594

isbn: 0

Аннотация:

This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies. Represents the view of the entrepreneur in local as well as multinational corporations. Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies. Considers how companies operating in EMEs can cope with the main environmental constraints. Written in an accessible style, free from jargon, and does not require any prior technical knowledge.