HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger). Harvard Business Review

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Название: HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

Автор: Harvard Business Review

Издательство: Ingram

Жанр: Маркетинг, PR, реклама

Серия: HBR's 10 Must Reads

isbn: 9781422191514

isbn: 0

Аннотация:

The best leaders know how to communicate clearly and persuasively. How do you stack up? </p?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to:Pitch your brilliant idea—successfullyConnect with your audienceEstablish credibilityInspire others to carry out your visionAdapt to stakeholders’ decision-making styleFrame goals around common interestsBuild consensus and win support