HBR Guide to Better Business Writing (HBR Guide Series). Bryan A. Garner

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Название: HBR Guide to Better Business Writing (HBR Guide Series)

Автор: Bryan A. Garner

Издательство: Ingram

Жанр: Маркетинг, PR, реклама

Серия: HBR Guide Series

isbn: 9781422184042

isbn: 0

Аннотация:

DON'T LET YOUR WRITING HOLD YOU BACK.When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you:• Push past writer’s block• Grab—and keep—readers’ attention• Earn credibility with tough audiences• Trim the fat from your writing• Strike the right tone• Brush up on grammar, punctuation, and usage