No B.S. Direct Marketing. Dan S. Kennedy

Скачать книгу в различных форматах или читать онлайн на сайте.

Название: No B.S. Direct Marketing

Автор: Dan S. Kennedy

Издательство: Ingram

Жанр: Маркетинг, PR, реклама

Серия: No B.S.

isbn: 9781613083857

isbn: 0

Аннотация:

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.