Guerrilla Marketing Field Guide. Jay Levinson Conrad

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Название: Guerrilla Marketing Field Guide

Автор: Jay Levinson Conrad

Издательство: Ingram

Жанр: Маркетинг, PR, реклама

Серия: Guerrilla Marketing

isbn: 9781613081860

isbn: 0

Аннотация:

Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ.The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.