Presentation Advantage. Kory Kogon

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Название: Presentation Advantage

Автор: Kory Kogon

Издательство: Ingram

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9781941631225

isbn: 0

Аннотация:

The average attention span of an adult is eight seconds—eight seconds!That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You’re competing with a slew of activities demanding their attention—email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule.How do you get a message across in a world like that?The inability to powerfully inform and persuade amid an unprecedented number of distractions is one of the greatest hidden and pervasive costs of the twenty-first-century workplace. Learn to connect with your audience, and you’ll stop having unproductive meetings and wasted time.In Presentation Advantage, FranklinCovey outlines its “Connect Model,” the mental model that allows you to connect with the message, yourself, and the audience during any presentation by:Structuring relevant and purpose-driven messagesUnderstanding how our brains best synthesize and remember key informationUsing visuals such as PowerPoint to inspire instead of torture your audienceAligning your message, body language, and tone of voice for a powerful deliveryWhether to one person or one hundred, effective presenting is today’s top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage, you can deliver dynamic, compelling, and truly effective presentations every time.