The SAGE Handbook of Qualitative Business and Management Research Methods. Группа авторов

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Название: The SAGE Handbook of Qualitative Business and Management Research Methods

Автор: Группа авторов

Издательство: Ingram

Жанр: О бизнесе популярно

Серия:

isbn: 9781526430243

isbn: 0

Аннотация:

The SAGE Handbook of Qualitative Business and Management Research Methods  provides a state-of–the art overview of qualitative research methods in the business and management field. Bringing together a team of leading international researchers, the chapters offer a comprehensive overview of the key methods and challenges encountered when undertaking qualitative research in the field. The chapters have been arranged into three thematic parts: Part One examines a broad spectrum of contemporary methods, from autoethnography and discourse analysis, to shadowing and thematic analysis. Part Two presents an overview of key visual methods , such as photographs, drawing, video and web images. Part Three explores methodological developments , including aesthetics and smell, fuzzy set comparative analysis, and beyond.