Discovering Public Relations. Karen Freberg

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Название: Discovering Public Relations

Автор: Karen Freberg

Издательство: Ingram

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9781544355382

isbn: 0

Аннотация:

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.