Название: Secrets of Advertising to Gen Y Consumers
Автор: Aiden Livingston
Издательство: Ingram
Жанр: Маркетинг, PR, реклама
Серия: Business / Marketing Series
isbn: 9781770409286
isbn: 0
This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company Gen Y will be loyal to.