Copywriting that Gets RESULTS!. Otis Maxwell

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Название: Copywriting that Gets RESULTS!

Автор: Otis Maxwell

Издательство: Ingram

Жанр: Зарубежная деловая литература

Серия:

isbn: 9781607461135

isbn: 0

Аннотация:

OTIS MAXWELL has excelled at turning cold prospects into hot leads and pigs’ ears into silk purses throughout a 23-year copywriting career.
He has created controls (promotions that are used over and over again) for Phillips Publishing, MetLife, Chevron, a major M&A specialist and the world’s leading financial education company among many others. He has sold industrial absorbents, medical alert systems, gourmet meat and anti-piracy software on the web.
Otis has won gold, silver and bronze Echo awards for breakthrough ROI, and a gold Caples for creative excellence. He has taught the two-day intensive copywriting course for the Direct Marketing Association and is the proprietor of the Otis Regrets…or Not marketing blog (www.otismaxwell.com).