Business Intelligence. The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations. Corine Cohen

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Название: Business Intelligence. The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations

Автор: Corine Cohen

Издательство: John Wiley & Sons Limited

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9781118619469

isbn: 0

Аннотация:

Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization. From an exploration, description and evaluation model of SI, a measurement tool in two parts has been built. For all kind of firms and all advancement levels of SI, it explains the construction of a control panel which can be used to pilot SI and its impact on the performance of an organization.