Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them. Peter Shankman

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Название: Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them

Автор: Peter Shankman

Издательство: John Wiley & Sons Limited

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9780470116418

isbn: 0

Аннотация:

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.