IdeaWise. How to Transform Your Ideas into Tomorrow's Innovations. Steve Rivkin

Скачать книгу в различных форматах или читать онлайн на сайте.

Название: IdeaWise. How to Transform Your Ideas into Tomorrow's Innovations

Автор: Steve Rivkin

Издательство: John Wiley & Sons Limited

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9780471218517

isbn: 0

Аннотация:

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.