Differentiate or Die. Survival in Our Era of Killer Competition. Jack Trout

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Название: Differentiate or Die. Survival in Our Era of Killer Competition

Автор: Jack Trout

Издательство: John Wiley & Sons Limited

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9780470267752

isbn: 0

Аннотация:

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.