Multichannel Marketing. Metrics and Methods for On and Offline Success. Akin Arikan

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Название: Multichannel Marketing. Metrics and Methods for On and Offline Success

Автор: Akin Arikan

Издательство: John Wiley & Sons Limited

Жанр: Интернет

Серия:

isbn: 9780470378878

isbn: 0

Аннотация:

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.