Subliminal Persuasion. Influence & Marketing Secrets They Don't Want You To Know. Dave Lakhani

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Название: Subliminal Persuasion. Influence & Marketing Secrets They Don't Want You To Know

Автор: Dave Lakhani

Издательство: John Wiley & Sons Limited

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9780470282090

isbn: 0

Аннотация:

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.