The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities. Andy Bird

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Название: The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities

Автор: Andy Bird

Издательство: John Wiley & Sons Limited

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9781119961185

isbn: 0

Аннотация:

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.