Big Data - Challenges for the Hospitality Industry. Michael Toedt

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Название: Big Data - Challenges for the Hospitality Industry

Автор: Michael Toedt

Издательство: Bookwire

Жанр: Изобразительное искусство, фотография

Серия:

isbn: 9783844275933

isbn: 0

Аннотация:

Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.