Event Success. Alon Alroy

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Название: Event Success

Автор: Alon Alroy

Издательство: John Wiley & Sons Limited

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9781119817161

isbn: 0

Аннотация:

Make events the most powerful marketing tool you have  In  Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences , Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events.  Event Success  will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including:  How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events  Event Success  is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.