The Letter Book. Robert Collier

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Название: The Letter Book

Автор: Robert Collier

Издательство: Bookwire

Жанр: Сделай Сам

Серия:

isbn: 4066338115485

isbn: 0

Аннотация:

The Robert Collier Letter Book shows the best solutions for copywriting and sales letters, explaining techniques, methods and the theory of letter writing which prove to be transferable to completely different times. The author presents plentiful examples of promotional letter writing from a bygone era which show the principles underlying the actual writing. Collier also discusses the interplay between marketing and business strategy, including accounting and product development. His samples provide highly relevant guidance for marketers.