Marketing Concept - The St. Gallen Management Approach. Thomas Bieger

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Название: Marketing Concept - The St. Gallen Management Approach

Автор: Thomas Bieger

Издательство: Bookwire

Жанр: Зарубежная деловая литература

Серия:

isbn: 9783846344644

isbn: 0

Аннотация:

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.