Social Media Marketing Made Simple. Larry Garland

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      Larry Garland

      Social Media Marketing Made Simple

      ISBN: 9783985228003

      Copyright © 2021 by Larry Garland

      All rights reserved worldwide.

      YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights.

      LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book.

      The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the internet.

      Any perceived slights of specific persons, peoples, or organizations are unintentional.

      The purpose of this book is to educate, and there are no guarantees of income, sales, or results implied. The publisher/author/reseller can, therefore, not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book.

      Any product, website, and company names mentioned in this report are the trademarks or copyright properties of their respective owners. The author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product.

      COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links, and either the author/publisher/reseller will earn a commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaims any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying the mentioned products or services.

      This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher.

      Table of Contents

      Introduction 6

      The Beginning: What Is Social Media Marketing? 10

      Key Elements Of Social Media Marketing 13

      The content 13

      The conversation 14

      The “social” of social media 14

      How To Implement A Social Media Marketing Strategy 16

      Set goals 17

      Research 18

      Audience 19

      Using Social Media Marketing To Develop A Brand 22

      Aesthetics 22

      Voice and personality 23

      The Importance Of Analytics 26

      Engagement 28

      Inbuilt tools 28

      Third-party analytics 29

      Testing 29

      The Crucial Difference: Advertising Vs Marketing 32

      Psychology of social media 33

      Reach 33

      Search engine optimization (SEO) 34

      Paid content 34

      Pros And Cons Of Different Social Media Platforms For Marketing 36

      Demographics 36

      Profiles 37

      Instagram 37

      Facebook 38

      Twitter 39

      LinkedIn 40

      Pinterest 41

      YouTube 41

      Snapchat 42

      TikTok 42

      Unique Content Creation 45

      Content scheduling and a content calendar 45

      Video content 46

      Patterns 46

      Frequency 46

      Replying 47

      Collaboration 47

      Conclusion 49

      SOCIAL MEDIA MARKETING MADE SIMPLE

Introduction