Book Wars. John B. Thompson

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      1  Cover

      2  Title Page

      3  Copyright Page

      4  Preface

      5  Introduction Notes

      6  1 The Faltering Rise of the Ebook The origins and rise of the ebook The differentiated pattern of ebook sales: delving beneath the surface Explaining the variations Form vs format Beyond the US Notes

      7  2 Re-inventing the Book The life and times of the digital short A radical experiment Ebooks as apps Re-inventing the book as app False dawn Notes

      8  3 The Backlist Wars Opening salvo Bringing the greats back to life The limits of backlist-only ebook publishing Notes

      9  4 Google Trouble The search engine wars Settlements come and go How big is a snippet? Whither Google Books? Notes

      10  5 Amazon’s Ascent The rise of Amazon The DOJ weighs in Stand-off with Hachette Market power An uneasy truce Notes

      11  6 Struggles for Visibility Visibility in the bricks-and-mortar world The morphing of mediated visibility The triumph of the algorithm Reaching out to readers Literature’s Switzerland Visibility through discounting Visibility in a digital age Notes

      12  7 The Self-publishing Explosion From vanity to indie publishing Self-publishing in the ebook age A beautiful book of your own Amazon enters the self-publishing field A spectrum of publishing services The hidden continent Estimating the indies Parallel universes, multiple pathways Notes

      13  8 Crowdfunding Books The rise of crowdfunding Crowdfunding as direct-to-consumer publishing Reader curation The pull of the mainstream Notes

      14  9 Bookflix Scribd’s wager The rise and fall of Oyster Kindle Unlimited enters the scene Subscription in the ecosystem of books Notes

      15  10 The New Orality СКАЧАТЬ