Коммуникации на раз-два-три. Игорь Писарский
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СКАЧАТЬ направленное от источника информации к ее потребителю – реципиенту.

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      Мерчандайзинг (merchandising) – стимулирование сбыта в точках продаж.

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      BTL (Below-the-line) – маркетинговые коммуникации, подразумевающие, в отличие от традиционного информирования через СМИ, прямой непосредственный контакт с потребителем.

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      SMM (Social Media Marketing) – маркетинговые коммуникации в социальных сетях.

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      New media – электронные, интерактивные, сетевые издания, отличные от традиционных СМИ.

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      Agile – управленческие методы и приемы, основанные на гибкости, изменчивости, способности к быстрому реагированию.

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