Название: Professional Practice for Interior Designers
Автор: Christine M. Piotrowski
Издательство: John Wiley & Sons Limited
Жанр: Дом и Семья: прочее
isbn: 9781119554530
isbn:
10 PART 7: Marketing for Success CHAPTER 24: Fundamentals of Marketing WHAT IS MARKETING? ONLINE MARKETING: AN OVERVIEW THE FOUR Ps OF MARKETING MARKETING ANALYSIS BRANDING TARGET MARKETING ESTABLISHING A NICHE MARKETING PLAN WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS WHAT WOULD YOU DO? REFERENCES CHAPTER 25: Promotional Tools PROMOTION PUBLIC RELATIONS PUBLICITY PRESS RELEASES TRADITIONAL MARKETING TOOLS: AN OVERVIEW PROPOSALS AS A MARKETING TOOL WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS WHAT WOULD YOU DO? REFERENCES CHAPTER 26: Marketing Online AN INTRODUCTION TO ONLINE MARKETING WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS WHAT WOULD YOU DO? REFERENCES CHAPTER 27: Selling Strategies WHAT IS SELLING? SELLING SERVICES VERSUS PRODUCTS SELLING TECHNIQUES THE SELLING PROCESS TYPES OF PRESENTATIONS THE INITIAL CLIENT INTERVIEW CLOSING TECHNIQUES PRESENTATION СКАЧАТЬ