Название: Tech Trends in Practice
Автор: Бернард Марр
Издательство: John Wiley & Sons Limited
Жанр: Зарубежная деловая литература
isbn: 9781119646204
isbn:
Key Challenges
As the examples in this chapter show, we’re clearly well on our way to augmented humans. The prospect of humans merging with machines no longer seems like the imaginative plot of a sci-fi movie – but is a genuine goal for some technology companies. But with this ambitious goal comes some major challenges.
For one thing, if projects like the mind-reading technology being developed by Facebook and Neuralink do succeed, it could have huge implications for privacy. Do we really want AI to be able to decode our thoughts? And do we really want that data in the hands of for-profit companies like Facebook? I know I don’t. Before technology like this becomes the norm, there would need to be some serious leaps in people’s understanding of the precious data they’re giving over to these companies (considering that most people today, in my experience, massively underestimate the things companies like Facebook and Google already know about them). And the companies offering this technology would need to make genuine strides in how seriously they take data privacy and ethics.
And at a societal level, we could be heading towards even greater divides between rich and poor, between the haves and the have-nots. Technology is promising to help us live longer and healthier lives – maybe even the chance to live forever – but probably only for those who can afford it. Imagine a society in which the rich are effectively superhumans that live forever, and everyone else is enormously disadvantaged. Not a happy thought, is it? (There’s also a wider ethical question around whether we should want to live exceedingly long lives, given the huge strain that would put on our planet.)
Finally, as humans begin to merge with machines, we may ultimately need to rethink what it means to be human. Will, for example, AIs be covered by human rights legislation? And what will the term “human rights” even mean when humans have transformed themselves into something entirely new?
How to Prepare for This Trend
Finding practical takeaways and action points can be tough when you’re talking about heavy stuff like the very fabric of what makes us human! But there are practical steps your organization can take to benefit from what’s happening in wearable technology right now.
From the plethora of smart devices and smart clothing on the market, it’s clear that consumers are welcoming intelligent wearables that can deliver new insights and help them live healthier, better lives.
Therefore, if your company manufactures wearable products or devices, consider whether it’s possible to make those products smarter and deliver more value to your customers through intelligent insights. And from a service point of view, consider whether the wearables trend could help you offer more intelligent services. The insurance industry provides a great example of this, where customers with health or life insurance policies are rewarded for leading healthier, more active lives, by tracking their activity data through a smart watch or fitness tracker.
Notes
1 1 Here Are the First Hints of How Facebook Plans to Read Your Thoughts: https://gizmodo.com/here-are-the-first-hints-of-how-facebook-plans-to-read-1818624773
2 2 Elon Musk Isn’t the Only One Trying to Computerize Your Brain. Wired: www.wired.com/2017/03/elon-musks-neural-lace-really-look-like/
3 3 Apple Watch could add two years to your life, research suggests. The Telegraph: www.telegraph.co.uk/news/2018/11/28/apple-watch-could-add-two-years-life-research-suggests/
4 4 Apple Watch 4 is Now An FDA Class 2 Medical Device. Forbes: www.forbes.com/sites/jeanbaptiste/2018/09/14/apple-watch-4-is-now-an-fda-class-2-medical-device-detects-falls-irregular-heart-rhythm/#30ff9a2d2071
5 5 Ford Adding EksoVest Exoskeletons to 15 Automotive Plants: www.therobotreport.com/ford-eksovest-exoskeletons-automotive/
6 6 Ottobock reaches for growth with industrial exoskeletons: https://uk.reuters.com/article/us-ottobock-exoskeletons-focus/ottobock-reaches-for-growth-with-industrial-exoskeletons-idUKKCN1LR0LI
7 7 MIT’s new robot takes orders from your muscles. Popular Science: www.popsci.com/mit-robot-senses-muscles/
8 8 This robotic tail gives humans key abilities that evolution took away: www.nbcnews.com/mach/science/robotic-tail-gives-humans-key-abilities-evolution-took-away-ncna1041431
9 9 Superhuman Vision: Bionic Lens. Medium: https://medium.com/@tinaphm7/superhuman-vision-bionic-lens-ad405fc42127
10 10 Samsung patents “smart” contact lenses that record video and let you control your phone just by blinking. The Telegraph: www.telegraph.co.uk/technology/2019/08/06/samsung-patents-smart-contact-lenses-record-video-let-control/
11 11 Florida Man Becomes First Person to Live With Advanced Mind-Controlled Robotic Arm: https://futurism.com/mind-controlled-robotic-arm-johnny-matheny
12 12 Robotic Hand Restores Wearer’s Sense of Touch. Smithsonian: www.smithsonianmag.com/smart-news/robotic-hand-restores-wearers-sense-touch-180972737/
13 13 Artificial skin can sense 1000 times faster than human nerves. New Scientist: www.newscientist.com/article/2210293-artificial-skin-can-sense-1000-times-faster-than-human-nerves/
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