Blitzscaling. Reid Hoffman

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      HarperCollinsPublishers

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      First published in the US by Currency, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York

      This UK edition published by HarperCollinsPublishers 2018

      FIRST EDITION

      © Reid Hoffman and Chris Yeh 2018

      Cover layout design © HarperCollinsPublishers Ltd 2018

      A catalogue record of this book is available from the British Library

      Reid Hoffman and Chris Yeh assert the moral right to be identified as the authors of this work

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      Source ISBN: 9780008303631

      Ebook Edition © October 2018 ISBN: 9780008303655

      Version 2018-09-10

       CONTENTS

       Cover

       Title Page

Copyright

Foreword by Bill Gates

Introduction

Part I: What Is Blitzscaling?

Software Is Eating (and Saving) the World

The Types of Scaling

The Three Basics of Blitzscaling

The Five Stages of Blitzscaling

The Three Key Techniques of Blitzscaling

       Part II: Business Model Innovation

       Designing to Maximize Growth: The Four Growth Factors

       Designing to Maximize Growth: The Two Growth Limiters

       Proven Business Model Patterns

       The Underlying Principles of Business Model Innovation

       Analyzing a Few Billion-Dollar Business Models

       Part III: Strategy Innovation

       When Should I Start to Blitzscale?

       When Should I Stop Blitzscaling?

       Can I Choose Not to Blitzscale?

       Blitzscaling Is Iterative

       How Blitzscaling Strategy Changes in Each Stage

       How the Role of the Founder Changes in Each Stage

       Part IV: Management Innovation

       Eight Key Transitions

       Nine Counterintuitive Rules of Blitzscaling

       The Never-ending Need for Change

       Part V: The Broader Landscape of Blitzscaling

       Blitzscaling Beyond High Tech

       Blitzscaling Within a Larger Organization

       Blitzscaling Beyond Business

       Blitzscaling in Greater Silicon Valley

       Other Blitzscaling Regions to Watch

       China: The Land of Blitzscaling

       Defending Against Blitzscaling

       Part VI: Responsible Blitzscaling

       Blitzscaling in Society

       Framework СКАЧАТЬ