Zucked. Roger McNamee

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СКАЧАТЬ 2016 began, Facebook was on a huge roll. Aside from a few PR headaches, the company had not skipped a beat since its IPO. Almost everything that mattered had changed since my days as a mentor to Zuck, and I knew only what had been publicly disclosed or what I had seen with my own eyes. Like its users, Facebook showed the public only the good news, which is why I was so surprised by what I saw during 2016. Bad actors using Facebook’s tools to harm innocent people did not compute for me, but I saw the evidence and could not let it go. It was only when I reengaged with Zuck and Sheryl just before the election that I began to appreciate that my view of Facebook was inaccurate. It took me longer than I would have liked to understand the problem. More than four years of relentless success at Facebook had bred overconfidence. The company was in a filter bubble of its own. Every day, there were more users, spending more time on the site, generating more revenue and earnings, which pushed the stock to new highs. The Midas Effect may have set in, causing Zuck and his team to believe that everything they did was right, always for the best, and uncontestably good for humanity. Humility went out the window. Facebook subordinated everything to growth. Eventually that would create problems it could not resolve with an apology and a promise to do better.

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