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СКАЧАТЬ pull that Wild Wonders will have is considerable. It’s prime time, and as I understand it, they will broadcast a live television programme twice a week, supported by a wealth of online coverage: webcams, competitions and social media. We need to be as proactive as we can.’

      ‘In what way?’ Rosa asked.

      ‘In increasing our numbers, and our reach,’ Penelope said. ‘Making Meadowsweet at least as attractive a proposition for a day out as Reston Marsh, if not more, and becoming more visible. You all have your own areas of expertise, and you have to get thinking. We need visitors who will return again and again. It’s not going to be easy, but as a small reserve with no regular funding, we, in this room, are the only ones who can make a difference.’

      Abby ran her fingers over her lips. Up until that point the events she’d organized had been fairly standard: walks through the reserve and activities for schools, stargazing and bat watching, owl and raptor sessions, butterfly trails. They’d been well-attended, but they weren’t unique, eye-catching, untraditional. Maybe now was the time to start thinking a bit more radically.

      ‘I have some thoughts,’ she said. ‘I was toying with the idea of—’

      ‘Excellent, Abigail.’ Penelope met her gaze easily. ‘I’m encouraged that you have plans. After all, your remit is visitors and engagement, so the weight of responsibility is angled more in your direction. But don’t tell me now; this is not the time for brainstorming. All of you go away, come back to me with written proposals and we’ll take it from there. I need to see an almost instantaneous change.’

      She indicated for them all to leave, which they did slowly, scraping their chairs back and filing out of her office, gravitating to the reception desk where Abby took up her post from Deborah and waited for an influx of visitors.

      ‘Not a huge surprise,’ Stephan said sadly.

      Rosa shook her head. ‘I’ve got some ideas, but it’s still going to be a tiny shop in an independent nature reserve, without a national television show raising its profile.’

      ‘That’s the spirit,’ Gavin said, giving her a playful punch on the shoulder. ‘I’m sure your defeatist attitude is exactly what Penelope’s after.’

      ‘We just need to shake things up a bit,’ Abby said, ‘Look at new ways of attracting people who would never ordinarily pick Meadowsweet as a day out. And if we can get the yearly memberships up, then we’ll already be on the way to winning the battle.’

      Stephan’s smile was tentative. ‘Exactly, Abby. And I can work on my recipes, expand my scone flavours.’

      ‘See?’ Abby said. ‘Run a few more lines in the shop, Rosa, and concentrate on the online catalogue. That way we make money without anyone even stepping through the doors. There are lots of small things we can do.’

      What Penelope was asking was straightforward. They had to attract more visitors, sell them more scones and sausage rolls, get them to walk away with bulging paper bags full of mugs and spotter books, boxes of fat balls. They all had their tasks, but, as Penelope had reminded her, Abby was doubly responsible because if she couldn’t improve the reserve’s popularity, then the café could have the best cheese scones in the world, but there would be nobody there to eat them.

      She pushed down a bubble of panic. Would a few more walks, a few more members truly be able to make a difference against a television programme? In only eighteen months she had come to see Meadowgreen as her home, Meadowsweet Nature Reserve and its staff as her sanctuary and family. She didn’t want anything to threaten the small, idyllic world she had carved out for herself.

      The silence was morose, and as Stephan went to check on his trays of flapjacks and Rosa returned to the shop, Abby watched a young man with fair hair and a blue and white checked shirt walk through the door.

      ‘Hello,’ he said, bypassing the reception desk and going over to the binoculars before she’d had a chance to reply.

      ‘Hi, Jonny,’ Rosa called.

      ‘Oh, hey.’ Jonny turned uncertainly, as if Rosa was the last person he expected to see in the shop that she ran.

      Abby had almost started a pool on when Jonny would actually buy a pair of binoculars, but then decided it was cruel, and that if he ever found out he’d be mortified. It was the regular customers keeping the reserve going, even if most of them only bought a day pass and a slice of carrot cake rather than a £300 pair of Helios Fieldmasters with high-transmission lenses and prism coatings.

      ‘I need to fill up the feeders,’ Abby said to Gavin, who was leaning on the desk alongside her, turning a reserve map into a paper aeroplane.

      She went to the storeroom and lifted bags of seed, mealworms and fat balls onto a small trolley, then wheeled it outside to the bank of feeders just beyond the main doors. It was often awash with small birds: blue tits, great tits, robins, chaffinches and greenfinches. Occasionally a marsh tit would find its way there, or a cloud of the dusky pink and brown long-tailed tits, their high-pitched peeps insistent. Small flocks of starlings would swoop down, cause a couple of minutes of devastation and then leave again. Squirrels regularly chanced their luck, and rabbits and pheasants waited for fallen seed on the grass below.

      Often, before visitors had even stepped through the automatic door of the visitor centre they had seen more wildlife than they found in their own back gardens, and once they were on the reserve, the possibilities were almost endless.

      Abby waited for a male greenfinch to finish his lunch and fly away, then set to work.

      Her job title, activity coordinator, didn’t encompass all that she did for the reserve, but she didn’t mind. There wasn’t anywhere she’d rather spend her time, and her role mattered. She belonged at Meadowsweet, and if Penelope wanted her to get more creative, to double the number of visitors, then so be it.

      Gavin had followed her out, pulling his reserve-issue baseball cap on, and Abby noticed how muddy his ranger overalls were.

      ‘That was a kick up the backside,’ he said, speaking frankly now they were well out of Penelope’s earshot.

      ‘Not unexpected, though,’ Abby replied. ‘There have been rumours about Wild Wonders for ages, and taking a fresh look at how we run this place wouldn’t be a bad thing, would it?’

      ‘We could talk about it over a drink in the Skylark later, if you and the others are keen?’

      ‘You’ve got a pub pass, then?’

      ‘Jenna’s taking the girls to her mum’s for tea, so I’m jumping on the opportunity.’

      ‘I’ll see who I can round up,’ Abby said.

      ‘Grand. I heard it was someone’s birthday at the beginning of the week. We should do a bit of celebrating.’

      ‘How did you—?’ Abby started, but Gavin placed a full feeder back on its hook, then grinned and sidled off, whistling.

      She got back to her task, exchanging pleasantries with visitors as they strolled down from the car park. That was the thing about working on a nature reserve – nobody turned up grumpy. They were all coming for enjoyment, to stretch their legs and get a dose of fresh air, spot a species they loved or discover something new. There were the odd children who were brought under duress, but there was enough on offer to engage a young, СКАЧАТЬ