Start & Run an Internet Research Business. Gerhard W. Kautz

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      2.2 Service industry information research needs

      The service industry also needs information. The obvious service companies with a need for information are the information companies themselves, but these companies already have trained staff to do the research work. In effect, they are your competition, but with much higher overheads. Some of the other service industry segments that can use the services of Internet research consultants are as follows.

      2.2a Investment firms

      Investment firms often have their own researchers to assess the viability of individual stocks and other investments, but may require additional research service for some of their projects.

      2.2b Information technology companies

      Information technology companies must keep up-to-date on the latest technological developments around the world and usually need help in doing so.

      2.2c Lawyers

      Lawyers need information to support and defend trials, lawsuits, divorces, etc.

      2.2d Engineering and architecture firms

      Engineers and architects must also keep up-to-date on the latest technological developments around the world and usually need help in doing so.

      2.2e Business and trade organizations

      Business and trade organizations are made up of companies with something in common, such as the defense industries or forestry companies. They often do research projects for their members and they usually contract out some or all of this work.

      2.2f Individuals needing information

      Individuals who need information could include almost anyone. Some examples include inventors who need help in patent searches, people considering starting a business but who need more information about it, or people working on family histories.

      2.3 Government information research needs

      The three levels of government require considerable information, but usually rely on their own staff to obtain it. They do occasionally contract out for help in this area, but the contracting process can be long and very documentation intensive. Many small companies do not bother with pursuing government business because they cannot afford the time and effort it takes to get the work.

      3. Your Internet Research Business

      Now that you understand the need companies have for information, the question is, “Why should they hire you to do the work?” The answer is simple — it costs them less if you do it. However, your biggest challenge will be to convince them of this fact, and that is where this book will help you.

      It will take you through a process to evaluate your personal skills, experience, and knowledge that will help you select the area of expertise you should concentrate on in your Internet research business. You will then be shown how to develop a business model for your business; that is, what you will actually do to get business and make money. From the business model you can decide on the company structure you need and calculate some preliminary pricing. Good marketing and sales skills are the keys to any successful business and this book will help you with these important aspects. This book will guide you through your development of the process or processes you will use to actually do the work you are contracted for — efficiently. You will then be shown how to put all of this information together in a business plan. A business plan is a must for any business, for a number of reasons such as the following:

      • It will make you consider problems before you encounter them in real life.

      • It will indicate if you can make money with the business, and how much.

      • It will help you predict your cash flow and help you decide if you need additional financing.

      • It will explain the business and opportunity to those from whom you seek financing.

      • It will generally keep you focused on the business, rather than allow you to go in several different directions.

      The various concepts and issues covered in this book are explained with the use of examples of different Internet research businesses. A series of samples provide documents and tables that you can adapt to your own Internet research business. This book also covers the boring but necessary administrative chores such as bookkeeping and income tax.

      As you read and work though this book, you should be in a position to set up and run a profitable Internet research business. The business will not only be very rewarding for you, but a lot of fun as well. In effect, you will be getting paid to surf the Net.

      2

      Choosing Your Specialization

      1. Why You Have to Specialize

      There are several reasons why you have to specialize in one specific area of the Internet research business. The main reason is to utilize your personal experience and thus avoid a potentially steep learning curve. This chapter will help you analyze your experience, and direct you toward the specialty you should consider.

      There are many other reasons to specialize that you will discover as you develop your business. For example, you will become more experienced in researching in a specific area and be able to identify relevant websites. You will also become more experienced at marketing your service to clients in your specialized area.

      Having a specialized area will enable you to focus your marketing. You will have to market yourself, and it will be much more effective if it is focused. Chapters 6 and 7 will help you develop your marketing strategy and do the actual marketing.

      2. Assess Your Skill Set

      Before you begin identifying your area of specialization in the Internet research business, you should first determine if you have the skills to carry out the business. You have the basic skills of being able to read and make logical decisions. However, you will need some additional skills to have a successful Internet research business. These are discussed in the following sections.

      2.1 Computer skill

      It is pretty obvious that to do research on the Internet you have to have at least some computer skill. You do not have to be a computer whiz, and you certainly do not have to know the technical aspects of a computer. All you need is the basic skill to use a computer as a tool, and know how to access the Internet.

      2.2 Communication skills

      Good communication skills are essential in running any successful business; not necessarily to do the work, but to get the contracts and understand clients’ needs. Written СКАЧАТЬ