Paper Tiger. Alide Dasnois

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СКАЧАТЬ alarmingly. Staff vacancies were frozen, putting even more pressure on those who were left. Merit increases and re-grades were also put on hold, with serious effects on staff morale. Freelance budgets were cut even further, though newspapers had been relying on freelance contributions because of previous staff cuts. Editors were under pressure to reduce the number of pages per edition to save printing costs; urgent decisions – on the future of internet and mobile coverage, for instance – were put aside, while competitors moved forward. At the same time, cover prices of the newspapers were raised again and again, in an attempt to make short-term revenue gains. Deteriorating news coverage, combined with smaller editions and higher prices, led to tumbling circulations.

      By December 2012, as speculation continued to circulate, there seemed to be only two bidders left in the race: a consortium that included Patrice Motsepe – and Sekunjalo.

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