Sales Management: Products and Services. Dr Jae K Shim
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Название: Sales Management: Products and Services

Автор: Dr Jae K Shim

Издательство: Ingram

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9781908287465

isbn:

СКАЧАТЬ

      

      Sales Management: Products and Services

      Sales Management

      Products and Services

      Dr Jae K Shim MBA, PHD

      Professor of Business

      California State University, Long Beach

      and

      CEO

      Delta Consulting Company

      © Jae K Shim 2012

      Apart from any fair dealing for the purpose of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publisher, or in the case of reprographic reproduction in accordance with the terms and licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be addressed to the publisher. The address is below:

      Global Professional Publishing

      Random Acres

      Slip Mill Lane

      Hawkhurst

      Cranbrook

      Kent TN18 5AD

      Email: [email protected] Website: www.gppbooks.com

      Global Professional Publishing believes that the sources of information upon which the book is based are reliable, and has made every effort to ensure the complete accuracy of the text. However, neither Global Professional Publishing, the authors nor any contributors can accept any legal responsibility whatsoever for consequences that may arise from errors or omissions or any opinion or advice given.

      ISBN 978-1-906403-79-9

      Printed by

      For full details of Global Professional Publishing titles in Finance, Banking and Management see our website at: www.gppbooks.com

      Contents

       Preface

       About the Author

       Chapter 1: Sales Management and Selling: Its Development and Role in American Society

       The applications of personal selling

       Scope and significance of personal selling and sales management

       Nature of Personal Selling and Sales Management

       Personal Selling in Marketing

       Creating Customer Value through Salespeople: Relationship and Partnership Selling

       The contributions of selling

       New concepts in selling

       Is salesmanship an art or a science?

       Must you be a born salesperson or can salesmanship be taught and learned?

       Chapter 2: The Salesperson’s Responsibilities and Qualifications

       Her responsibility to the company

       Qualifications for selling

       Product knowledge

       Positive attitude

       Enthusiasm

       Confidence

       Liking people

       Empathy

       Ability to communicate and persuade

       Determination and persistence

       Self-starter

       Sense of humor

       Creativity

       Appearance

       Good СКАЧАТЬ